Ideas that connect

Everytime you look for a Premium Promotional Item for a chosen target group you should “demand that it connects to your current advertising/message”

Think what you could gain in surprising/exciting your target audience with a promotional item generating a feedback from them such as: “Wow, that’s a smart way to convey your brand message”.

Niche Ideas, properly briefed (download our questionnaire), helps to find you a promotional item which one way or another carries your brand’s point of difference with strong impact, preferably appealing to heart AND head.

Niche Ideas will make every effort to identify all vital associations connected to your brand. Your brand is not a product but it could be a way or life, an attitude, a set of values, a look, an idea. ("A brand is more than a product")

Martin Lindstrom, one of the world’s primary branding gurus stresses that the basic concept of branding is and always will be to create an emotional attachment between the consumer and a product.

Your promotional item should have possibly multi-sensory touchpoints developing a clear relationship with a segment of customers. Emotional benefits add richness and depth to owning and using the brand. Niche Ideas is determined to target your audience, through their feelings, senses, thought processes and actions.