Personal Profile: Horst Bender

Horst Bender’s brainpower is available for hire.

If you want to reinforce your creativity for a branding project, contact horstbender@nicheideas.com.au for details.

Horst has a comprehensive understanding of marketing through roles as advertising/ product manager and marketing director in the pharmaceutical industry.

His expertise covers consumer behaviour, attitudes and preferences research, PR activities and educational campaigns with the ultimate goal of successful brand building. He was constantly striving for creative solutions in Premium Promotional Items (now with emotional [EQ] impact). International assignments as General Manager, President, Managing Director in countries such as Germany, France, Australia and Japan were marked with leading major change programmes implementing desired organisational cultures.

Before acquiring NICHE IDEAS, a boutique marketing company, Horst has promoted his services on people-oriented health-care to major healthcare providers. He was a business mentor who facilitates innovation and ideas through his preferential (dominant) right brained thinking and concrete pattern using practical, personal, intuitive, sensory, and emotionally-references.

Through applying empathic listening and continous learning combined with his innate creative association talent he will increase the level of differentiation for a client's brand by creating connections between the promotional item and the customer.

Horst has and will give no less than 100% on everything that he does.

Horst's hard working ethics have been instrumental in all his international achievements.

He is a Fellow of the AIM,a member of the AICD, AHRI, a member of the Presidents' Association (American Management Association) and a volunteer with Business Buddies.