Our Competencies

How often have you heard “Our people are our most valuable asset”?

This time Niche Ideas is not different. Where else can you talk to an internationally experienced manager with a comprehensive understanding of sales/marketing in this industry?

Niche Ideas excels in aligning its creative power to your tactical and strategic objectives. We can help you in creating “magic moments” your customers will remember.

Horst Bender, Managing Director and acting Account Manager of Niche Ideas excelled in international assignments as General Manager and Managing Director in such countries as Germany, France, Australia and Japan. His expertise covers consumer behaviour, attitudes and preferences research, PR activities and educational campaigns. He was constantly striving for creative solutions in Premium Promotional Items (now improved with emotional (EQ) impact).

More important for your assignments is his proven excellent creative association talent combined with a high Emotional Intelligence Score.